Wednesday, July 18, 2007

Adam Bergstein on the Sony E3 Keynote

The Sony E3 keynote was both fascinating and boring. I loved seeing the possibilities of what they are going to do with Playstation Home. The rending on these environments rivals the realism we see in the Grand Turismo series. The images I have seen have been of Japanese varandas overlooking mountains so beautiful I wish I could move there. Interestingly enough, it looks like they are expanding the Home network to include mobile devices, something the Nintendo Mii system has yet to implement. I think this is a very smart move for Sony, tapping into a new market that has huge potential for success. I really think that the mobile networks are really missing a social environment, and if they can build phones with the capability of rendering toned-down versions of the Home spaces, this could really explode for Sony.

Reading through the titles they were releasing reads like a love letter to the PSP, as if somehow they haven’t already lost the handheld war to the DS. Not one to give up easily, Sony has decided it’s time to whore themselves out Star Wars style, and brought out Chew Bacca to introduce a lighter and possibly Star Wars-themed PSP. The PSP is not a breakfast cereal, guys, come on. It’s as if they haven’t figured out that they lost the war, and are still spending tax dollars and the lives of army personnel to try and fight the incredibly successful DS that continues to innovate. You’re Sony for God’s sake, you don’t need to wrap your products in a Disney cover. Just let the PSP die before you make complete asses of yourselves. Oh wait, too late. Overmarketing is the stupidest thing Sony could do at this point. It’s annoying, it’s frustrating to witness, and it just makes me tired.